Driven

If you sell vehicles in you already understand your audience.
 

They don’t impulse-buy.

They compare trim levels. They know resale value. They read reviews. They pay attention to service reputations.

When they choose a dealership, they tend to stay with it.

That kind of customer doesn’t respond to noise. 

They respond to familiarity.

Your Ideal Customers Read Our Magazines

He lives in Clarendon Hills. She lives in Elmhurst. They’ve been in their home for 12 years or more. They own two or more vehicles. They’ve owned German engineering. They’ve owned American performance. They may be considering electric . 

They schedule service instead of skipping it. They expect the waiting area to feel like a lounge.

They talk about dealerships the way they talk about doctors and financial advisors — based on trust.

When they see the same automotive brand appear consistently in a publication they already read, it doesn’t feel like advertising. It feels established.

That distinction matters here.
 

Why This Environment Fits Automotive

In communities like ours, recognition builds quietly.

Our magazines are delivered directly to 36,000 addresses reaching approximately 144,000 readers with pass-along.
 

These are households with median incomes ranging from $131,000 to $245,000 — among the highest in DuPage County.
 

They are not browsing for the cheapest option. They are choosing what fits their lifestyle.
 

And lifestyle is exactly what automotive brands sell.

Print, especially in community publications, creates a considered setting. Readers spend time with each issue. Your presence isn’t squeezed between pop-ups or competing offers. It sits alongside stories about their schools, neighbors, and local businesses.
 

That context does more than promote.

It positions.
 

Who Belongs in Driven

• Luxury dealerships
• Performance brands
• Family-focused auto groups
• Motorcycle and powersport retailers
• RV and recreational vehicle dealers
• Service centers with a reputation to protect

If your business depends on long-term customer relationships, this is the kind of visibility that reinforces them.
 

Vehicle brands in these communities don’t need to shout. They need to be seen — consistently — in places their customers already trust. At HMG, we believe that quality journalism is essential to a thriving society. That's why we strive to provide our readers with accurate, in-depth reporting that is free from bias and spin.